Engaging with stakeholders is an integral part of an organisation’s value creation process. Understanding stakeholder’s needs, interests and expectations through regular interaction and collaboration is essential to develop strategic decisions and achieve agreed outcomes. In 2021, we launched a new three year Strategic Plan focussing on strengthening the impact we create in the society whilst keeping our stakeholders especially children, donors and people at the centre of every decision we make. Stakeholder’s perspective is not only important for business growth but also essential for building relationships and trust.
The policy sets out our approach towards engaging with stakeholders and nurture stakeholder relationships.
The policy applies to our own operation including all departments, and business units.
We seek to continuously improve our communication and collaboration with stakeholders to understand their concerns and provide opportunities to further align practices with societal needs and expectations, helping to drive long-term sustainability.
We identify stakeholders as those individuals, groups of individuals or organisations that affect us and/or
could be affected by our activities, products or services. Our key stakeholders include:
- Children and their families
- Funders and donors
- Regulatory agencies
- Medical community
- Make-A-Wish International
We promote a culture of continuous engagement through various communication channels ranging from one-to-one meetings, feedback, newsletters, awareness sessions, forums, joint projects, focus group discussions etc.