Individual Giving Officer

  • Job Title: Individual Giving Officer
  • Contract: Permanent, Full time role
  • Location: Dublin
  • Responsible to: Head of Fundraising



Make-A-Wish Ireland has one simple aim – we grant the wishes of children aged between 3 and 17 years living with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Since 1992, Make-A-Wish Ireland has granted wishes for more than 3,000 brave children across the country.

Make-A-Wish Ireland is hiring an Individual Giving Officer to join their team, with responsibility for donor recruitment and retention. This role will play a key contributor to our overall individual giving and digital fundraising programmes.

Salary depends on previous experience. Full clean driving licence essential. 

To apply, please send a cover letter and CV to David Burns [email protected]


 Key Responsibilities 

  • Working closely with the Head of Fundraising you will lead the development of the organisation’s individual giving strategy, with a focus on building income streams within the individual giving portfolio, including cash and regular giving, tax refunds and digital.
  • Support with the strategic development of a donor recruitment and retention programme.
  • Analyse and develop the fundraising database (Salesforce) to support effective stewardship, data capture, data management, donation processing and segmentation of donor
  • Collaborate on the implementation of segmented supporter journeys across key channels, particularly mail and email, as well as other digital channels
  • Working closely with the Head of Fundraising, develop and deliver a roadmap to establish Make-A-Wish digital fundraising strategy and ensure performance and delivery against KPI’s.
  • Create strategies for ad campaigns, develop ad collateral, monitor, and optimise ads based on budget, and create review documents, taking learnings into future campaigns.
  • Work closely with the wider fundraising teams to optimise digital elements of donor care 
  • Undertake other duties as may be required from time to time.


  • Bachelor’s degree in business, Marketing, Communication, or a related field.
  • Experience project managing direct marketing campaigns from beginning to end, ideally with a donor/customer retention objective.
  • Understanding of donor/customer journeys and how they are implemented both offline and online.
  • High proficiency in core digital marketing platforms (Facebook, Instagram, Twitter, LinkedIn), with experience in managing budgets and achieving ROI goals.
  • Experience in managing Meta Ads Manager
  • Proficiency in graphic design/video editing, specifically with Canva.
  • Up-to-date knowledge of digital marketing trends and best practices.
  • Excellent interpersonal and communication skills.
  • Robust, confident, ‘can-do’ attitude that thrives on challenges and remains calm under pressure.
  • Excellent problem-solving skills
  • Comfortable working under pressure and to deadlines
  • Target driven & focused on results